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Fintech is a hot industry. 

And we’re not just saying this because it happens to be our industry. Just take a look at this whopper of a statistic – total investments into fintech companies in 2020 amounted to $5.1 bn in Europe alone. 

Currently, the global average of digitally active consumers using fintech sits at 33% – and this is only set to increase in the coming years. 

People are more comfortable than ever managing their money and business online, and the pandemic has only been speeding this up.  

It got us thinking – what is the new normal for fintech? How are fintechs adapting and rethinking the way they do business in order to stay competitive in this rapidly changing world of ours?

What is the new normal for fintech? 


So, what can we expect to see happening in this space in the near future? We’ve identified ten trends springing up across industry-focused reports, articles and expert interviews.

From the ever-growing importance of a digital core – having the very essence of your product digisited and automatic – to the shift from competitors to collaborators and the rise of the connected consumer – there’s a lot to cover. 

And given the pace at which the fintech landscape shifts, we really should get started. 

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